DisneyLife was a UK streaming service developed from ground up prior to Disney+, encapsulating Disney Movies, TV Shows, Music, and Books all under one subscription service. 

 

Objective: Redesigned user acquisition/social media ads to increase adoption. Using A/B Testing, ads were narrowed down based on top performing content and emphasized with outputting various formats across all platforms for paid promotion. Created User Interface mock ups in concurrent with development design team for marketing purposes. 

 

Result: 

• EMEA installs were increased by 300% within one year.

• Facebook Relevance* score 9 out of 10, making it the highest impressions for the entire mobile slate.

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*Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive interactions we expect an ad to receive, the higher the ad’s relevance score will be. 

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