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AIRTIME x ROLLING LOUD MUSIC FESTIVAL
Brand Activation
Role: Sr. Producer / Motion Graphics Designer / Editor
Description: Brand activation in partnership with Rolling Loud Festival, the largest hip-hop music festival. Airtime is a live social platform to connect through video/audio/chat and build a community or group around shared interests.
Objective: Hip-hop is a leading community on the platform. To amplify these top performing categories, a live brand activation at the Rolling Loud festival provided opportunity to showcase the possibilities with the app in an OOH experience.
Interstitial for Rolling Loud Official YouTube Livestream
By the numbers:
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Ran over 30 times each day reaching over​
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5.1 million unique viewers*
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1.4 million unique viewers*
*impressions from the Official Rolling Loud broadcast
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Physical Activation
Segment from Official Rolling Loud YouTube Live Stream
Rolling Loud Miami Social Post
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Partnership post on official RL account with 1.4m followers
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Over 41k organic views during festival posting
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Produced and Edited with in-house creative team
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Paid promo reach across Snapchat, TikTok, IG Stories
Stage Screen Visual Design
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Advertisement ran over 40+ times/day
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Seen by over 55,000 attendees/day
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Broadcasted across 3 stages
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Delivered for 8 Screen Sizes
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Managed two Motion Designers
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Assembled and Delivered Final Edit
Broadcasted on Stage 1
Mock up Render (for Concept)
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