Role: Lead Video Editor, Producer

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Objective:

Create campaign to tease Nike x WNBA jerseys for the 2021/2022 season by highlighting 12 athletes for their unboxing, reveal, and reactions of the surprise. Output assets for 9x16, 4x5, 16x9 social channels.

 

Description:

• Produced campaign within one week from the time of players' receiving package to embargo lift.

  • (12) individual athlete "unboxing reveal" for Instagram Stories & TikTok. Footage was coordinated and shot by athlete (UGC) to be edited remotely using only available footage. 

• Edited & Created GFX for social media feed publish on WNBA to include:

  • (1) Teaser video to be released prior to jersey embargo lift 

  • (1) Thank you compilation of athlete reactions 

• Delegated between two editors to create individual IG stories in 15s increments and to not exceed 45s per athlete. Finishing to include Color Correction and subtitling.

• Facilitated approvals between WNBA Athletes, Nike Internal Comms, and Sports Marketing functions